2025 Brand Campaign Calendar

Multi-Brand Recipe Campaign

These collaborative campaigns are a bigger way to get involved with the FoodSocial community—getting your products into the hands of creators who develop recipes around a specific theme. This helps increase brand visibility, spark recipe-driven UGC, and drive sales through the FoodSocial Market. These campaigns include live shopping opportunities, creative themes, and creator prizes.

We have many evergreen opportunities you can explore here, but here are some exciting seasonal activations coming up. You can opt in below or email [email protected] for more info!

This short video from a recent campaign captures the intangibles that make these collaborations so impactful, showing why creators and brands love being part of them and how they help brands become a creator favorite.

Heat of the Moment
June ’25

Get ready to turn up the heat with bold flavors, outdoor eats, and summer gatherings for warmer days ahead!
Get more details here.

Back to Lunch
August ’25

Time to pack up and fuel up, whether it’s back to school or back to work, think all the on-the-go eats to power your day!
Get more details here.

Apple vs. Pumpkin
August ’25

This one is centered around one of our favorite seasonal debates in the creator community.

Bake It ‘Til You Make It
October ’25

As the weather cools down, there’s nothing cozier than baking up warm, comforting treats for a cozy night in!
Get more details here

Products of the Month

Products of the Month is a brand community favorite! It’s a great way to spotlight your products and have recipes featuring them all month long. Here are some of our upcoming themes—if one sounds like the perfect fit, check out more info or sign up here, or we’d love to hear ideas of your own, too!

Brain Freeze
July ’25


When the summer heat is at its peak, there’s nothing better than cooling down with refreshing treats.
Get more details here.

Hostess with the Mostest
September ’25


Embrace the spirit of the season with delicious eats to make gatherings even more fun and unforgettable.
Get more details here.

Big Nights, Small Bites
November ’25


Think delicious little dishes that pack all the flavor for your next gathering, for the holidays or otherwise!
Get more details here.

Recipe Rumble
Jan ’26

You can still secure your spot for our third annual Recipe Rumble!

Kick off 2026 by spotlighting your product in the ultimate Super Bowl recipe showdown. Partner with FoodSocial creators to craft unique, recipe-driven content that maximizes your brand’s visibility during a key consumer moment. Stakes are high, but the deliciousness in these recipes is even higher! Secure your spot below to lock in early bird pricing. Get more details here.

Looking for something a little more tailored?

Check out our full list of brand activations – from Tasting Happy Hours, to Sponsored Product Placements in our market.

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