
Spring into Flavor was a creator-driven campaign designed to highlight products through vibrant, recipe-focused content that celebrates fresh, seasonal flavors. Creators featured participating brands and products in their recipes and supporting content, shared across FoodSocial, social media, emails and multiple shoppable events, which amplified brand visibility. Additionally, creators curated picnic basket collections featuring recipes from fellow creators, offering extra exposure. This promotion was aimed at driving product discovery, boosting sales, and expanding your brand’s reach within the FoodSocial community.
*This is our internal estimate as of the end of the activation, additional uplift is expected through the long tail benefit from the new recipes.
Preview Show
Wrap Party
The Timeline
Brand Commitments
Determine products to be featured
Creator Commitments
Creators opt-into brand(s) they want to feature
Creators Order Products
Creators place orders via FoodSocial Market
Recipe Deadline
All recipes shared to FoodSocial
Creators Assemble Menus
Creators curate their picnic menu collections
Voting Takes Place
Creators & participating brands vote on favorite picnic menus
Shoppable Live Event
Winners announced!

