SEASONAL creator & brand ACTIVATION

Apple vs. Pumpkin

The fall flavor showdown is back for its second season. Will pumpkin keep its title, or will apple take the crown this year? Sweet or savory, anything goes. It all comes down to the recipes you create and share.

Overview

This is your chance to go all in on your favorite fall flavor. Creators will upload original recipes featuring either apple or pumpkin — and every recipe counts as one vote for that ingredient. Whether it’s baked into muffins, stirred into soup, or blended into something unexpected, your creativity decides who takes the lead. The more recipes you share, the more your favorite flavor rises to the top.

One apple recipe = one vote for Team Apple. One pumpkin recipe = one vote for Team Pumpkin.

Along the way, you’ll get to feature one or more of the sponsoring brands in your recipes. It’s a fun way to spotlight seasonal products, try something new, and team up with brands that are just as excited about fall as you are.

Sponsoring Brands

I’m In!

THE DETAILS

How it Will Work

Sign Up!

Once you sign up, we’ll send over next steps for what to expect.

Choose Your Brands

Select which participating brands you want to feature.

Order Your Products

Place your order through the FoodSocial Market.

Choose Your Flavor(s)

Create your recipes featuring apple or pumpkin, then upload it to FoodSocial! Each recipe counts as a vote.

Share, Share, Share!

Share your recipe with your community, tag FoodSocial and any featured brands, and include your affiliate link and code to make it easy for others to try the products too.

Show Some Love

Jump in and leave some love on recipes you spot on FoodSocial and socials. Your comments can make someone’s day and gives extra cheers to the brands powering the fun.

Throughout the campaign, be sure to showcase the brands you’re working with, highlight your products, and share your affiliate links and discount codes. This will help support the participating brands, boost your engagement, and increase your earning potential.

The Details

Why Should I Join the Fun?

This campaign is a fun, seasonal way to show off your creativity, connect with fellow creators, and celebrate two iconic fall flavors. Whether you’re team apple or team pumpkin, every recipe helps your favorite rise to the top. By participating, you’ll stay active in the community, support featured brands, and be part of one of FoodSocial’s favorite fall traditions.

Participate & Earn

You’ll earn for submitting a qualified recipe, and your recipes will be highlighted across FoodSocial to help drive engagement and boost your earnings through page views.

Submit a recipe with one sponsoring brand to earn $50. Feature at least two sponsoring brands in one or multiple recipes and earn an extra $50.

Boost Your Market Earnings

During the campaign, you’re encouraged to share not just your recipes, but also the products you featured from sponsoring brands. Including your affiliate link and discount code helps inspire shopping and support. The more you share, the more you can earn.

Email & Social Spotlights

Recipes submitted for the campaign may be featured in FoodSocial emails and on social media. We’ll be sure to highlight at least one recipe from each creator to help boost visibility and introduce your creations to a wider audience.

Let’s Go!

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Who Will Win?

The winner is in your hands. Every recipe counts as a vote, and whichever flavor racks up the most uploads will be crowned FoodSocial’s official flavor of the fall. Let the showdown begin.

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Will apple steal the crown this year?

🎃🎃🎃

Or will pumpkin take the win two years running?

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Last Year’s Flavor Showdown

A delicious collection of apple and pumpkin recipes that brought the fall flavors to life. Pumpkin came out on top but every recipe was a winner. Take a look and get inspired for this year!

2024 Recipes 🍎🎃

the details

Frequently Asked Questions

What types of recipes should I make?

Get creative with recipes that celebrate the best of fall flavors of apple and pumpkin. Whether sweet or savory, think comforting dishes that highlight these flavors and showcase the sponsoring brands’ products in a way that feels natural and delicious. The goal is to celebrate both the ingredients and the brands that make fall so special.

Do I work as part of a team or on my own?

You’ll create your recipes on your own but every recipe you submit for Team Apple or Team Pumpkin adds a vote to that side. So with each recipe, you’re backing a team. If you love both flavors, feel free to submit for both. Sometimes it’s just too hard to choose!

Can I select more than one brand?

Yes! You can feature one or more brands. If you choose multiple, you can decide whether to create a single recipe or several separate ones.

Do I need to showcase the branded products in my recipe photos or video?

That is totally up to you! You’re not required to show the product packaging for this contest, but you’re encouraged to!

Can I collab with FoodSocial and/or the brands I’m using in my reel or post on IG?

Absolutely, we encourage it! Feel free to collab with FoodSocial and request to collab with the brands as well.

Who is voting in this contest?

Voting happens through recipe submissions.
Every recipe uploaded for Team Apple counts as one vote for apple. Every recipe uploaded for Team Pumpkin counts as one vote for pumpkin. So, participating creators cast their votes simply by sharing their recipes.

Can I create more than one recipe?

You can create as many recipes for this as you’d like! No recipe limit, have fun with it.

What is my affiliate discount code?

You should have received one via email with the subject line “You have been assigned a coupon code”. Try searching your inbox for it, and if you don’t see it, email Pooja at [email protected] so she can set you up with one.

Are there any captains?

No captains for this one! Feel free to reach out to Pooja at [email protected] with any questions.

What does it mean to promote the brand separately from the recipes?

This campaign is about creating and sharing what you love! You’re encouraged to talk about the brands in ways that feel authentic to you, while also boosting your affiliate earnings by sharing your links and discount codes with your audience. It’s a great opportunity to connect with your followers and increase your earning potential while doing what you enjoy!

Sign Me Up!

The Timeline

During the campaign, creators are encouraged to share product unboxings, promote sponsoring brands with affiliate links and discount codes, and support fellow creators by engaging with their content on FoodSocial and social media.

Jul 28, 2025

Brand Commitments

Determine products to be featured

Jul 28, 2025

Aug 12, 2025

Creator Commitments & Ordering Products

Creators opt into brand(s) they want to feature, then order through the FoodSocial Market (details shared after sign-up).

Aug 12, 2025

Aug 15, 2025

Upload Recipes & Share on Socials

Creators can start uploading recipes as soon as products arrive. Once published, share your recipe and sponsored products with your affiliate link and discount code on stories, social, and anywhere you post content!

Aug 15, 2025

Sep 12, 2025

Recipe Deadline

All recipes are shared on FoodSocial.

Sep 12, 2025

Preview Show

Meeting the brands & getting a sneak peek into the recipes that have dropped.
RSVP HERE: https://lu.ma/z3mssbjz

Sep 12, 2025

Sep 16, 2025

Shoppable Live Wrap Party

The fall flavor taking the crown will be announced live!
RSVP HERE: https://lu.ma/yxtzhmbv

Sep 16, 2025

*Dates subject to change

Join the Fun!