SEASONAL creator & brand ACTIVATION

Bake It ‘Til You Make It

It is that time of year when cozy baking takes center stage. As the seasons shift and the air turns crisp, the kitchen becomes the perfect place to gather and create something warm and comforting. Sweet or savory, breads or pies, anything goes.

Overview


It is that time of year when cozy baking feels just right. The air turns crisp, the kitchen smells of warm spices, and there is something so comforting about creating something from scratch. Whether you are baking to enjoy with family, bring to a gathering, celebrate the holidays, or just treat yourself, the simple act of mixing, stirring, and pulling something fresh from the oven feels like a little slice of happiness.

By participating in this campaign, you will not only be rewarded for your eligible recipe, but you will also be in the running to win one of three creator-voted superlatives, all voted on by your fellow creators in the community! Plus, you can join our Bingo game for extra fun, completing simple tasks to support the community and earning the chance to boost your market rewards.

Meet Your Sponsoring Brands

… and see what you’ll be baking with!

Craft Nut & Seed Butters

Order up to 2 jars, ideally including Maple Bliss. This flavor is requested by the brand, but feel free to choose what works best for you.

Sprouted Nuts, Seeds & Granola

Select up to 2 bags of nuts. The brand would love for you to try their new Sprouted Pecans, and you can choose walnuts or almonds for your second if you’d like.

Herbs, Spices, Seasonings & GF Flour

Treat yourself to up to 2 bags of gluten free all-purpose flour to use in your baking.

Dairy Free Milk Alternative

Grab a 2-pack of the original flavor and bake up something delicious.

THE DETAILS

How it Will Work

01

Sign Up!


Once you sign up, we’ll send over next steps for what to expect.

02

Order Your Products


Select which participating brands you want to feature and place your order through the FoodSocial Market.

03

Start Baking!


Create your baked recipes featuring the sponsoring brands then upload it to FoodSocial!

04

Share, Share, Share!

Share your recipe with your community, tag FoodSocial and any featured brands, and include your affiliate link and code to make it easy for others to try the products too.

05

Join Bingo!

Want to add a little extra fun to the campaign while supporting fellow creators? You’ll get a Bingo card with tasks to complete. Finishing Bingos makes you eligible to earn more on new market customers!

06

Vote for Superlatives

Once all the recipes are submitted, you’ll get to vote for your favorites in three categories, and winners will receive fun prizes!

Throughout the campaign, be sure to showcase the brands you’re working with, highlight their products, and share your affiliate links and discount codes. This will help support the participating brands, boost your engagement, and increase your earning potential.

The Details

Why Should I Join the Fun?

This campaign is a fun way to show off your favorite fall bakes or to get creative and try something brand new! By participating, you’ll stay active in the community, support featured brands, and be part of one of FoodSocial’s favorite fall traditions.

Participate & Earn


You’ll earn for submitting a qualified recipe, and your recipes will be highlighted across FoodSocial to help drive engagement and boost your earnings through page views. you’ll also have a chance to be nominated for three different superlatives, with prizes for the winners!

Submit a recipe with 1-2 sponsoring brands to earn $50. Include 3-4 brands for another $50, bringing your total bonus to $100. We’d love for you to feature all 4 brands if you can!

Boost Your Market Earnings


During the campaign, you’re encouraged to share not just your recipes, but also the products you featured from sponsoring brands. Including your affiliate link and discount code helps inspire shopping and support. The more you share, the more you can earn.

And if you participate in our Bake It Bingo, you’ll be eligible for increased market earnings. Once you complete two full Bingo lines, you’ll double your earnings for every new customer you bring to the market. Instead of $10 for each new customer, you’ll earn $20 through November.

Email & Social Spotlights


Recipes submitted for the campaign may be featured in FoodSocial emails and on social media. We’ll be sure to highlight at least one recipe from each creator to help boost visibility and introduce your creations to a wider audience.

🥐🍪🧁

Nominate Creators for Recipe Superlatives!

Once all the recipes are submitted, you’ll get to vote for your favorites and a winner in each category will receive fun prizes!

Best Brand Feature

turns the brand ingredients into the star of the recipe

Most Comforting

makes you want to curl up with a blanket & enjoy every bite

Perfect for Gifting

bakes that make gifting as fun as eating

🥐🍪🧁

More Ways to Have Fun & Earn!

With this baking campaign, you’ll also have the chance to join our Bake It Bingo!

It is a fun way to support fellow creators and brands while completing simple tasks like sharing content from other participants, creating fun content alongside your recipe, sharing affiliate links, and more. Once you complete two Bingo lines, you’ll double your new customer incentive. Instead of $10 for each new customer you refer to the market, you’ll earn $20 through 11/1.

the details

Frequently Asked Questions

The Timeline

During the campaign, creators are encouraged to share product unboxings, promote sponsoring brands with affiliate links and discount codes, and support fellow creators by engaging with their content on FoodSocial and social media.

Sep 23, 2025

Brand Commitments

Determine products to be featured

Sep 23, 2025
Sep 25, 2025

Creator Commitments & Ordering Products

Creators opt into brand(s) they want to feature, then order through the FoodSocial Market (details shared after sign-up).

Sep 25, 2025
Sep 25, 2025

Get Your Bingo Card & Start Playing!

Once you order products, you’ll receive your bingo card and can start collecting points toward completing Bingo lines!

Sep 25, 2025
Sep 28, 2025

Upload Recipes & Share on Socials

Creators can start uploading recipes as soon as products arrive. Once published, share your recipe and sponsored products with your affiliate link and discount code on stories, social, and anywhere you post content!

Sep 28, 2025
Nov 4, 2025

Recipe Deadline

All recipes are shared on FoodSocial.

Nov 4, 2025
Nov 5, 2025

Time to Vote

Vote for participating recipes in our fun superlatives.

Nov 5, 2025
Nov 7, 2025

Campaign Community Happy Hour Wrap Party

The baking campaign superlative winners will be announced live and we’ll share more of the amazing recipes. More details to come!

Nov 7, 2025

*Dates subject to change