We’ll build a full launch strategy designed to complement your current plans (or even launch exclusively within our community first!)
We’ll plan a series of events to share all about your new product, giving our audience an inside scoop to hear directly from you and your brand, and learn everything about what’s new!
The campaign will also amplify the new product across creator audiences, as well as our email and social channels, to boost visibility and drive excitement for what’s new!
*This is our marketplace brand sales uplift as of the end of the activation, additional uplift is expected through the long tail benefit from the new recipes.
The Timeline
Coordinating Logistics
1 Month Out: We’ll chat about your launch and align on what your timelines are, what’s most meaningful to you.
Launch Day!
Email drop announcing your latest launch with a unique discount code.
Product Seeding
Get your product into the hands of creators so they can try it, share it with their audience using affiliate links and a unique discount code, and get creative with how they bring it to life.
Shoppable Live Stream
Showcase your new product to a live audience and share your brand story while they shop directly from the event and engage in real-time!
Recipe Creation
Feature your product in recipes all month long, created and shared by our community of trusted creators.
Tasting Happy Hour
Join a community happy hour to share the inside scoop on your latest launch, giving our creator community the chance to try your products and share their thoughts in real time.
Recipe Review
Hear from creators as they share their latest recipes and how the flavors of your new launch inspired what they created!
