SEASONAL BRAND ACTIVATION

Spring into Flavor Campaign đŸŒ¸

A 6-week creator community activation designed to spark recipe-driven UGC and boost brand awareness around fun, seasonal flavors.

Overview

A seasonal activation designed to elevate brand visibility and drive product sales while celebrating fresh, colorful flavors perfect for spring and early summer gatherings.

Goal: Highlight your product in engaging, creator-driven recipes within our community, while creators leverage affiliate opportunities to promote your products and drive sales through the FoodSocial Market.
Setup: Creators develop bright, seasonal recipes that highlight your products while also curating a picnic menu (collection) featuring recipes from fellow participants.
Longevity: Content drives awareness beyond the initial campaign, showcasing fun seasonal flavors that can be enjoyed all spring and summer long.
Engagement: Campaign ends with prizes voted on by FoodSocial creators and participating brands.
Community: A live, shoppable event will spotlight final collections from top creators.

Spring into Flavor was a creator-driven campaign designed to highlight products through vibrant, recipe-focused content that celebrates fresh, seasonal flavors. Creators featured participating brands and products in their recipes and supporting content, shared across FoodSocial, social media, emails and multiple shoppable events, which amplified brand visibility. Additionally, creators curated picnic basket collections featuring recipes from fellow creators, offering extra exposure. This promotion was aimed at driving product discovery, boosting sales, and expanding your brand’s reach within the FoodSocial community.

Spring into Flavor Success: Results for Participating Brands

68

brand new recipes on FoodSocial!

220

pieces of UGC shared on socials with an estimated engagement of 288,000.

40%

estimated open rate among 3 email features with a 1.5% click through rate on our email list of 15,000.

2.5x

sales uplift resulting from live shopping events, new recipes and social shares.

*This is our internal estimate as of the end of the activation, additional uplift is expected through the long tail benefit from the new recipes.

strengthened community

with creators, including direct interactions with creators during happy hours/live events throughout the activation.

long-term benefit

of having 68 brand-new shoppable recipes on FoodSocial!

Preview Show

Wrap Party

The Timeline

Mar 12, 2025

Brand Commitments

Determine products to be featured

Mar 12, 2025
Mar 17, 2025

Creator Commitments

Creators opt-into brand(s) they want to feature

Mar 17, 2025
Mar 20, 2025

Creators Order Products

Creators place orders via FoodSocial Market

Mar 20, 2025
Apr 28, 2025

Recipe Deadline

All recipes shared to FoodSocial

Apr 28, 2025
Apr 30, 2025

Creators Assemble Menus

Creators curate their picnic menu collections

Apr 30, 2025
May 2, 2025

Voting Takes Place

Creators & participating brands vote on favorite picnic menus

May 2, 2025
May 6, 2025

Shoppable Live Event

Winners announced!

May 6, 2025

Join in on the fun!

Our creator community loves crafting intentional, creative recipes that celebrate fresh, seasonal flavors. Spring is the perfect time to spark inspiration and bring people together over delicious, outdoor-friendly meals. Book a call with our team for more details and have any questions answered!

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