FoodSocial is a recipe-sharing platform for creators and brands with amazing contextual advertising baked in for brands (yes, right into recipes!) There’s a clear value proposition for brands, especially those focusing on ecommerce and wanting to meet the customer right where they’re meal planning or looking for recipes.
The result for brands is highly converting, optimized placements that yield the ROI you’re looking for. The unique positioning of ingredient ads alongside recipes that call for them feels seamless and convenient to the user.
The right solution for a unique consumer dilemma
There are recipe sharing websites, meal planning websites, online carts, and all sorts of other new tools aimed to help the recipe consumer making cooking quicker, easier, and more convenient. But no one tool has all of that functionality on a unified platform that is free to users. FoodSocial is a unique platform in its cohesive user experience, from recipe discovery to meal planning to shopping list and ingredient purchasing.
Seamless integration for brands
Think of FoodSocial as the top of the funnel for product discovery. Consumers are looking for recipes, continually searching for what to make for their next meal. We incorporate your product catalogue and merge it into our ingredient database, giving you natural and contextual product placements across 2400+ recipes. This drives a substantially higher CTR than most online paid placements.
How it works
When we explain it in the most basic terms, it seems incredibly simple: Brand products become ingredients in the FoodSocial database. Those products (ingredients) can then be specified in recipes by Creators on the platform in their recipes. Just as importantly, those products are also automatically matched up with 2400+ existing recipes.
There are several membership tiers for brands, increasing the exposure level for the brand across the platform and social media beyond.
The majority of net proceeds from brands (up to 90%) are redistributed to Creators to help compensate them for the recipes they post to FoodSocial.
Ready to join? Great, we’re ready too! The next step is to click “Learn More” below to schedule a brief call with our team. We can go over any questions you might have, and discuss next steps. We can’t wait to talk to you!
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