We've created a specialty-grade, antioxidant-rich whole bean organic coffee that emphasizes how you feel rather than just how caffeinated you can get. We have built our process around the retention of coffee's most beneficial compounds at every single step and effectively minimizing any of the decidedly bad elements without sacrifice. From the beans we select to how the coffee is packaged, every choice is made for health benefits. This strict adherence to our core standards is what sets Purity apart from any other coffee company in the world.